About Us


Legend Housewares was established in March 1996 with the view to creating an alternative to the traditional suppliers of household kitchenware in Southern Africa. Our vision was to supply a quality yet affordable range of kitchenware to specific retail market segments. We focused on offering new and innovative product ranges and this has been maintained over the years by constantly updating our ranges and bringing the latest trends to the market.

The company has grown substantially from its small beginnings, and with that growth we have created a dynamic management team and staff compliment, who are committed to supplying a consistently high level of service through our divisions of sales, marketing, administration, procurement and logistics. We have an extensive sales & distribution network throughout South Africa, as well as in Namibia and Botswana.

Legend Housewares now has 3 of its own brands in the Southern African market, namely Legend, My Pan and Snappy. In addition to these brands we also represent several international brands such as Magefesa, Trudeau, LocknLock, Kitchen Inspire, Vitrex, Meliconi and Taste. Our team takes great pride in offering you our commitment to service excellence.


To be the most trusted and innovative supplier of branded housewares in Southern Africa.


  • To supply a comprehensive range of branded, quality housewares to Southern African markets, through a professional distribution network.
  • To become the leading brands in the markets we supply, using creative packaging and quality, innovative and affordable product ranges.
  • To create a stimulating and dynamic environment for our staff, in which they can achieve personal growth that parallels the company’s success.
  • To engage in our responsibility towards social upliftment and development.
  • To maintain the outstanding service we provide to our customer, with efficient administration.


We are committed to maintaining an ethical, service orientated business with an adaptable, trusted and innovative staff culture.

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