Leading Housewares Supplier to the Southern African Market
Established in 1996, Legend Housewares has proudly served Southern Africa for 30 years, becoming a trusted supplier of quality kitchen and homeware. From the very beginning, our mission was clear: to offer an alternative to traditional household kitchenware by providing affordable, high-quality products tailored to specific retail market segments.
Over the past three decades, we’ve consistently introduced new and innovative product ranges, keeping pace with evolving market trends. This commitment to innovation has fueled our growth, enabling us to build a dynamic management team and a dedicated staff who deliver exceptional service across sales, marketing, administration, procurement, and logistics. Our extensive sales and distribution network spans South Africa, Namibia, and Botswana, ensuring widespread availability of our products.
Today, Legend Housewares proudly markets and distributes two in-house brands; Legend and Snappy – while also representing several prestigious international names in the housewares category, including Kitchen Inspire, LocknLock, Skottsberg, Colombo, Trend Glass, and recently the leading global vacuum brand BISSELL.
As part of our ongoing evolution, we’re excited to offer LegendOnline, our very own online store, making it easier than ever for customers to explore and shop our full range of products from the comfort of their homes.
At Legend Housewares, we remain dedicated to service excellence and innovation, ensuring we continue to lead the housewares market in Southern Africa for the next 30 years and beyond.
OUR VISION
To be the most trusted and innovative supplier of branded housewares in Southern Africa.
OUR MISSION
- To supply a comprehensive range of branded, quality housewares to Southern African markets, through a professional distribution network.
- To become the leading brands in the markets we supply, using creative packaging and quality, innovative and affordable product ranges.
- To create a stimulating and dynamic environment for our staff, in which they can achieve personal growth that parallels the company’s success.
- To engage in our responsibility towards social upliftment and development.
- To maintain the outstanding service we provide to our customers, with efficient administration.
OUR VALUES
We are committed to maintaining an ethical, service orientated business with an adaptable, trusted and innovative staff culture.
